Key Account Manager

About the role

Red Bull is looking for a Key Account Manager in Almaty to support the National Key Account Manager (NKAM) in an entrepreneurial leadership role. The role covers the development, implementation and tracking of Red Bull's sales strategy for major national off-premise customers, including setting clear expectations and objectives with aggressive goals.

Key responsibilities

• Implement Red Bull's commercial strategy at key regional customers and assist the NKAM in designing and running national and regional customer strategies, including short- and mid-term plans and regional price strategies
• Analyse data such as Nielsen, scanner and customer data to identify growth opportunities, and help plan sales forecasts and trade spend budgets
• Develop annual business and promotion plans, prepare yearly negotiations with different scenarios, and contribute to conceptual selling decks
• Lead yearly negotiations at regional key customers and support the Perfect Store concept, using the Perfect Store Audit to manage in-store execution
• Track and adjust volume and profitability targets, and report on the success of executed plans to customers
• Build partnerships with distributors and cross-functional teams, especially Trade Marketing, and jointly develop category strategies
• Control trade marketing expenses and monitor them against the distributor, including budget control for non-direct contracts

Required profile

• At least 3 years of professional experience in Key Account Management or Field Force Management, ideally in FMCG or beverages
• Category management experience preferred; cross-functional experience in Trade Marketing or Consumer Marketing is a plus
• Strong network of contacts and trade relationships
• Strategic, analytical and creative, with a hands-on approach and willingness to take calculated risks

Required skills

• Understanding of sales processes and financial systems, ideally working with SAP/BI to plan and track sales results
• Planning, negotiation and presentation skills
• Ability to analyse sales and customer data and negotiate with retailers