Senior Manager DPC EMC Export – Key Account Leadership

About the role

The Senior Manager DPC EMC Export drives sustainable, profitable market share and net sales within key accounts across the CIS market for adidas. The role leads the development and execution of key‑account strategies, combining business, digital and go‑to‑market expertise.

Key responsibilities

• Develop and execute overall strategy for the key account portfolio aligned with adidas and market objectives.
• Ensure sustainable net sales, market share and profit growth by setting targets, tracking performance and identifying risks and opportunities.
• Build and present strategic account plans and account marketing plans supporting the go‑to‑market approach.
• Manage the end‑to‑end go‑to‑market process for assigned accounts.
• Maximise sales, profitability and qualitative market share; drive monthly and seasonal sales forecasting (IBP) at category level.
• Analyse consumer demand, category trends, sell‑through data and competitor activity across online and offline channels to identify assortment gaps and growth opportunities.
• Drive digital acceleration initiatives and omnichannel excellence across key accounts.
• Ensure consistent application of adidas standards, trade terms and commercial agreements; continuously improve sales, digital and customer service processes.
• Set business targets, provide direction to direct reports and develop the key account function in collaboration with senior leadership.
• Lead cross‑functional projects with Sales, Brand, Digital, Finance, Planning and Operations.

Required profile

• Proven experience in leading key account management and commercial strategy within a multinational consumer‑goods environment.
• Strong business, digital and go‑to‑market expertise with ability to translate data and insights into actionable plans.
• Demonstrated leadership skills, including setting targets, coaching teams and collaborating across functions.
• Ability to manage complex negotiations and enforce trade terms with major accounts.

Required skills