Marketing Manager (Central Asia)

About the role

Visa is seeking an experienced Marketing Manager to shape the Visa brand across Central Asia. Based in Almaty or Tashkent, you will lead consumer‑facing and client‑support marketing initiatives, ensuring Visa remains the most innovative and trusted payment solution.

Key responsibilities

• Develop and execute marketing strategies aligned with regional business objectives and consumer insights.
• Lead end‑to‑end campaign development, including agency briefings, digital execution, media partnerships and content creation.
• Activate and manage global sponsorship platforms such as FIFA World Cup and F1, and design local sponsorship activations.
• Deliver post‑campaign analysis and performance reporting for continuous improvement.
• Manage Visa brand evolution projects to maintain strong market share of voice.
• Coordinate with internal stakeholders, agencies, suppliers, merchants and banks to ensure timely, on‑spec delivery.

Required profile

• Proven experience in B2C and B2B marketing, preferably within payments or FinTech.
• Hands‑on leader comfortable navigating a matrix environment.
• Strong attention to detail and ability to adapt messaging to local nuances.
• Excellent stakeholder management and communication skills.

Required skills