Marketing & Growth Lead KZ & KG

About the role

Glovo, part of the Delivery Hero Group, is looking for a Marketing & Growth Lead to join its Central Asia Growth team in Almaty. The role manages end-to-end acquisition and engagement initiatives for key products, working with international stakeholders in a fast-paced, data-driven environment.

Key responsibilities

• Lead local acquisition and retention projects from ideation to execution, autonomously, with cross-functional international and local teams (Media, Product Management, CRM, Loyalty & Promo, Pricing, Q-commerce, Commercial)
• Design and coordinate local activity plans and growth strategies, adapting the global playbook to local needs through a test & learn approach
• Act as country point of contact for assigned projects, building consensus among internal and external stakeholders
• Track and monitor key growth metrics, reporting to the Head of Growth and Marketing and local and HQ stakeholders
• Coordinate local marketing campaigns that drive acquisition and engagement while maintaining brand standards across channels
• Coach and supervise junior growth analysts and share success stories and best practices with other regional teams

Required profile

• Minimum 4 years of experience in growth, marketing, brand or product manager roles, comfortable with high-growth, complex challenges
• Strong consumer understanding, business acumen and attention to detail
• Strong analytical skills and ability to turn data insights into action
• Proficiency in English and hands-on attitude

Required skills

• Knowledge of paid, owned and earned media channels (online and offline)
• Budget management and tracking of growth KPIs
• Ninja-level Excel / Google Sheets
• Looker or SQL is a big plus

What we offer

• Equity plan
• Private health insurance
• Monthly Glovo credit for restaurant products
• Hybrid working model
• Enhanced parental leave with nursery support
• Online therapy and wellbeing benefit