Home Care Brand Manager – UNICA

About the role

Unilever is seeking a Home Care Brand Manager for the UNICA portfolio, based in Almaty. You will lead the development and execution of multi‑year innovation, renovation and communication plans for this iconic home‑care brand across Central Asia and the Caucasus.

Key responsibilities

• Define and drive the strategic brand roadmap, including new product innovations and renovations through 2026 and beyond.
• Manage the brand P&L, ensuring market‑share, turnover and profitability targets are met.
• Lead cross‑functional teams and external agencies to create and launch campaigns, product relaunches and brand experiences on schedule.
• Develop briefs, communication plans and media strategies that translate consumer, shopper and competitive insights into impactful brand moments.
• Oversee budget allocation, monitor spend and guarantee timely delivery of all brand initiatives.

Required profile

• Proven experience in brand management within the home‑care or consumer‑goods sector.
• Strong analytical mindset with the ability to translate data and trends into strategic actions.
• Demonstrated capability to manage budgets, timelines and multi‑disciplinary projects.
• Excellent collaboration skills to work with shopper marketing, performance marketing and trade teams.

Required skills