Key Account Manager

About the role

The Key Account Manager will support the National Key Account Manager (NKAM) in shaping and executing Red Bull’s sales strategy for major national off‑premise customers. You will be responsible for driving sales, volume and profitability while leading a regional portfolio of key accounts.

Key responsibilities

• Implement Red Bull’s commercial strategy at regional key customers, under NKAM supervision.
• Assist in designing and rolling out national and regional key‑account strategies aligned with overall sales policy.
• Develop and monitor price strategies, forecasting, and trade‑spend budgets to meet profitability targets.
• Analyse Nielsen, scanner and customer data to uncover growth opportunities and shape promotional plans.
• Lead yearly negotiation processes and support NKAM in Perfect Store concept discussions.
• Track volume and profitability performance, adjust plans using sales reports and Perfect Store audits.
• Build strong cross‑functional relationships with Trade Marketing and other internal teams to ensure seamless execution.

Required profile

• Creative, analytical and action‑oriented mindset with a willingness to take calculated risks.
• Strong strategic thinking ability to develop medium‑term visions based on customer insights and market trends.
• Excellent relationship‑building skills to become a trusted partner for key customers.
• Ability to collaborate effectively across international and cross‑functional teams.
• Detail‑oriented with a focus on delivering aggressive sales and profitability goals.
• Comfortable presenting concepts and best practices that give Red Bull a competitive advantage.

Required skills