Brand Manager SFP

About the role

Join a transformative team at Philip Morris International, driving the shift towards a smoke‑free future. As a Brand Manager for SFP, you will shape integrated brand strategies across both B2C and B2B2C channels.

Key responsibilities

• Develop integrated brand strategies with clear communication plans for offline and online channels.
• Manage content delivery, media planning, budgeting, processes, projects and execution across various audiences.
• Monitor engagement metrics, present results, suggest improvements and drive efficiency using industry standards.
• Continuously assess brand and product communications to optimise awareness, acquisition, retention and NPS.
• Oversee budget cycles, ensuring delivery within budget and proposing future budget needs.

Required profile

• Higher education qualification.
• At least 5 years of experience in brand marketing at a managerial level.
• Advanced level of English preferred.

Required skills

• Brand strategy development.
• Media planning and budget management.
• Data‑driven performance monitoring.

What we offer

• Opportunities to develop skills within a global business and pursue an international career.
• Extended social package including life insurance, critical illness coverage, preschool development support and Employee Assistance Program.
• Recognition as a Top Employer Kazakhstan & Global award holder for 10 consecutive years and holder of the Equal Pay certificate.