Social Media Manager (SMM)

About the role

We are looking for a Social Media Manager to lead the digital presence of inVision University. You will translate the university’s academic programs, culture, and events into engaging content for prospective students, parents, and the wider education community.

Key responsibilities

• Develop and execute a content strategy across Instagram, Telegram, TikTok, and YouTube.
• Create, schedule, and publish posts; manage event calendars and launch campaigns.
• Coordinate outsourced video production, define formats, and oversee approvals.
• Manage PR collaborations, influencer partnerships, and media activities.
• Lead student contributors, assign tasks, and ensure quality standards.
• Track performance with analytics tools, analyze data, and refine the content plan.

Required profile

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media or a related field.
• 2–4 years of experience in social media management, content marketing or digital communications.
• Experience coordinating freelancers, student teams or external contractors.
• Strong copywriting and storytelling abilities in Russian and English.

Required skills

• Proficiency with Instagram, Telegram, TikTok and YouTube platforms.
• Basic design skills using Figma and Canva.
• Familiarity with analytics tools such as Looker Studio and Google Analytics.

What we offer

• Opportunity to shape the digital brand of a new university.
• Collaborative environment with cross‑functional teams.
• Professional growth in a mission‑driven education setting.