Regional Sales Manager, Turkic Republics

About the role

The Regional Sales Manager for the Turkic Republics will lead and expand sales operations across Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan and other relevant markets. The role focuses on driving revenue growth, managing distributor and partner networks, and shaping strategic initiatives to strengthen market presence.

Key responsibilities

• Develop and implement a regional sales strategy aligned with company objectives.
• Identify new business opportunities, market trends and target customer segments.
• Establish and nurture relationships with key distributors, resellers and direct clients.
• Manage, support and expand the distributor and dealer network, including training and performance evaluation.
• Negotiate contracts, pricing and terms while ensuring compliance with local regulations.
• Set and achieve regional sales targets in collaboration with the global sales team.
• Monitor sales metrics, forecasts and performance reports, taking corrective actions as needed.
• Optimize pricing, profitability and margin control across the region.
• Build strong client relationships, address needs and lead major account negotiations.
• Collaborate with marketing, product and supply‑chain teams to provide market insights and support localized campaigns.
• Maintain detailed records of sales activities and ensure regulatory and financial compliance.
• Prepare regular performance reports for senior management.

Required profile

• Bachelor’s degree in Business, Marketing, International Trade or related field (MBA preferred).
• 5+ years of sales management experience, preferably in B2B, industrial equipment or FMCG sectors.
• Proven track record managing regional sales operations, distributors and key accounts.
• Strong understanding of business environments and market dynamics in the Turkic Republics.
• Experience with export sales, trade regulations and multi‑country operations.
• Excellent negotiation, leadership and communication abilities.
• Strong problem‑solving and decision‑making skills.

Required skills

• CRM tools
• ERP systems
• Sales analytics