Regional Digital Marketing Manager (CIS)

About the role

Crimson Education, a college admissions consulting firm, is looking for a Regional Digital Marketing Manager to own paid acquisition and performance marketing across the CIS region. The role covers strategy through hands-on execution: managing campaigns, analysing the full funnel, working with local marketing and sales teams, and linking paid media performance to lead quality, pipeline, revenue and ROAS. It is part of the EMEA/CIS Performance Marketing team.

The position is based in Kazakhstan and does not offer visa sponsorship; candidates must already have the legal right to work there.

Key responsibilities

• Own the paid digital marketing strategy for the CIS region, working with country managers and local marketing teams
• Launch and manage campaigns on Meta, Google (Search, Performance Max), Telegram Ads and Yandex Ads, and manage budgets to support lead generation, revenue and ROAS targets
• Design and run structured experiments to solve performance challenges
• Maintain a clear view of market and funnel health, monitor performance weekly, monthly and year-over-year, and investigate changes to give clear recommendations
• Keep tracking, attribution and reporting accurate across platforms, CRM and internal data sources, and present analytics reports to regional and global stakeholders
• Work closely with country managers, local marketing and sales teams, and share learnings with the global team

Required profile

• 3-6 years of experience running paid digital advertising campaigns, ideally with hands-on Meta and Google Search/Performance Max experience
• Comfortable with Telegram ads and Yandex Ads, or open to developing depth there
• Excellent written and verbal English, with experience working across international, cross-time-zone teams
• Strong analytical and problem-solving skills, able to take a strategy from idea to execution independently
• Experience with HubSpot, Salesforce or a similar CRM preferred
• Bonus: experience across CIS markets and familiarity with AI tools in daily marketing work

What we offer

• A rapidly growing start-up with a flexible working environment
• Internal promotions and role changes made up 33% of recruitment last year
• $1,000 individual training budget per year
• Psychologist on staff and regular fireside chats and workshops
• Most roles have the option to work from an office or remotely