Marketing Operations Specialist (B2B, MarTech & Campaigns)

About the role

We are looking for a hands‑on Marketing Operations Specialist to own and optimise our MarTech stack, primarily Marketo, and to drive data‑driven B2B campaigns. You will work closely with marketing, sales and content teams to ensure seamless execution and measurable impact.

Key responsibilities

• Manage the Marketo platform – setup, configuration, optimisation and ongoing maintenance.
• Integrate APIs and connect MarTech tools to streamline data flow, reporting and campaign execution.
• Design and run email campaigns, nurture streams and lead‑scoring models.
• Collaborate with content, creative and demand‑generation teams to deliver on‑brand campaigns.
• Monitor, analyse and report on campaign performance, providing insights to improve ROI.
• Maintain data hygiene, segmentation and compliance within marketing databases.
• Lead adoption of new marketing technologies and ensure GDPR, CAN‑SPAM and other privacy compliance.
• Troubleshoot technical issues related to MarTech integrations and campaign delivery.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Proven experience in B2B marketing operations and automation platforms.
• Strong understanding of API integration and the broader MarTech ecosystem.
• Analytical mindset with ability to turn data into actionable insights.
• Excellent communication, project‑management and cross‑functional collaboration skills.

Required skills

• Marketo
• HubSpot
• Salesforce
• API integration
• MarTech tools
• Email campaign management
• Lead scoring models
• Data segmentation and hygiene

What we offer

• Flexible remote work from anywhere in Kazakhstan, with access to offices in Astana, Almaty or Karaganda.
• Leadership development, career advising and well‑being programs.
• Access to EPAM’s internal learning database and free English classes.
• Employee Stock Purchase Plan, medical & family care package, and housing support.