Country Manager – Kazakhstan

About the role

XPUP is seeking an ambitious Expansion Manager to launch and grow its EdTech business in Kazakhstan. Reporting directly to the core leadership team, you will own the local market, shape the product offering and build a high‑performing team to drive student acquisition and revenue.

Key responsibilities

• Lead the establishment of the Kazakhstan market as the local business owner.
• Define and execute the go‑to‑market strategy in partnership with senior leadership.
• Recruit, coach and manage cross‑functional teams across sales, marketing, operations, community and mentorship.
• Drive student acquisition and revenue growth through sales execution and localized marketing campaigns.
• Adapt the product portfolio based on market feedback and commercial performance.
• Manage budgets, forecasts and overall P&L for the country.
• Build and maintain relationships with partners, media, and industry stakeholders.
• Identify and mitigate operational risks, ensuring stability and resilience.

Required profile

• Thrives in fast‑moving, ambiguous environments.
• Self‑starter who pushes initiatives forward without waiting for direction.
• Demonstrated ability to sell, build teams and scale a business.
• Strong leadership and collaboration skills.

Required skills

• Proven sales and business development experience.
• Experience in market entry and expansion.
• Ability to manage budgets and P&L.
• Excellent communication and stakeholder management.