Brand Manager

About the role

Sandoz Kazakhstan is seeking a Brand Manager to lead the development and execution of brand strategies for its biosimilars and Rx portfolio. The role involves cross‑functional collaboration to ensure brand consistency and drive product growth.

Key responsibilities

• Drive growth of the brand portfolio across its lifecycle and manage strategic partnerships.
• Develop strategic marketing plans aligned with Sandoz objectives, focusing on lifecycle value and product differentiation.
• Create marketing action plans covering market development, promotional strategies, and sales objectives.
• Forecast resource allocation, monitor product performance, and adjust plans as needed.
• Provide logistics feedback to maintain optimal inventory levels.
• Leverage digital, media, and innovative channels to enhance brand promotion.
• Maintain deep knowledge of customers, market dynamics, competitors, and translate insights into segmentation and tactics.
• Participate in business planning, reviews, and strategic plan preparation.
• Communicate effectively with sales, CXE teams, and other departments to align on objectives.

Required profile

• 3‑5 years of experience in marketing or product management.
• University degree in Business, Marketing, Medicine or related field.
• Strong understanding of market dynamics, segmentation, pricing, and research.
• Fluent English with excellent presentation and communication abilities.
• Proven ability to build relationships with local opinion leaders.
• Analytical mindset focused on sales performance and KPI benchmarking.

Required skills