Own Retail CE Manager

About the role

The Own Retail Consumer Engagement (CE) Manager will shape and execute the CE strategy for JTI’s Own Retail channel. Working closely with Consumer Engagement, Brand Marketing and Sales teams, you will drive innovative activation programmes that boost visibility, consumer interaction and growth while respecting regulatory limits.

Key responsibilities

• Develop and implement the Own Retail CE strategy aligned with overall brand and corporate goals.
• Ensure consistent brand activation across all retail touch‑points and launch innovative initiatives to increase consumer engagement.
• Lead negotiations and partnership agreements with retail partners, targeting optimal ROI and sales alignment.
• Manage the Own Retail CE budget, allocating resources for premises, POSM and activations while maximising return.
• Conduct audits, field visits and governance checks to guarantee channel standards and compliance.
• Collaborate with Control & Effectiveness functions for post‑implementation reviews and continuous improvement.
• Lead, coach and set KPIs for the Own Retail CE team, fostering capability development.
• Coordinate cross‑functional efforts with Merchandising, Brand Marketing and Sales to ensure unified activation.

Required profile

• University degree, preferably in economics or marketing.
• At least three years of experience in HoReCa, marketing, sales, consumer promotions or events.
• Strong people‑management and teamwork abilities.
• Upper‑intermediate English proficiency.
• Valid category B driving licence.

Required skills

• Proficiency with Microsoft Excel.
• Proficiency with Microsoft Outlook.
• Proficiency with Microsoft PowerPoint.